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Jason Nibauer (linkedin.com/in/jasonnibauer) is an independent marketing and strategy consultant who helps B2B/B2C businesses accelerate their growth. Jason works with companies in a variety of ways, including:
Developing a fact-based business, product, and marketing strategy - i.e. where to play and how to win
Operating as a fractional CMO by leading the organization's marketing activities
Working as a consultant or advisor to improve marketing performance and digitally transform
Jason has over 30 years of experience in marketing, strategy, and marketing analytics in the consumer package goods, hospitality, and technology industries. His foundational background includes companies such as Unilever, McKinsey & Company, Nielsen, and Las Vegas Sands, as well as working on successful startups. He is recognized for his expertise in creating insights from data and transforming them into strategies and actions.
To learn more, reach out to Jason directly at jason@nibauer.net or 201.407.0815
Capabilities and Offerings
Capabilities and Offerings
Strategic Leadership
Strategic Leadership
Marketing strategy & planning
Where to play
How to win
Data analytics & insights
Board communications
Coaching & advisory
Competitive intelligence
Scaling roadmap
Product Marketing
Product Marketing
Sales enablement
Customer presentations
Competitive battle cards
Customer relationship management (CRM) tools
Market assessment & sizing
Data analysis & insights
Brand Marketing
Brand Marketing
Advertising
Search
LinkedIn
Other social
Branding & Postioning
Owned media (web, social)
Customer positioning & communication
Customer Use Cases
Customer Use Cases
Jason Nibauer's focus as a consultant is on small and medium-sized businesses (SMBs), start-ups, as well as portfolio companies of private equity and venture capital firms. Typically, clients are either trying to improve growth or are not in a position to bring on a full-time CMO. Past engagements include startup guidance, established companies looking to digitally transform, and emerging companies looking to accelerate growth.
Industries Served
Industries Served
Technology
Data Analytics
Consumer Package Goods
Hospitality
Restaurant
Past Engagements
Chief Marketing Officer
Chief Marketing Officer
Led marketing function for a digital services platform. Responsible for all marketing activities including positioning. website development, and sales enablement.
Customer Lead Generation
Customer Lead Generation
Developed and led lead-generation program for a digital services company, reducing customer acquisition costs and increasing qualified leads.
Competitive Intelligence
Competitive Intelligence
Developed and led competitive intelligence function for global data analytics firm, enabling faster sales-team deal closure.
Go To Market
Go To Market
Advised snack startup with market entry strategy to drive online and retail growth. Consulted through the company's successful exit.
Launch Planning
Launch Planning
Developed launch plans to expand fast-growing, casual-dining restaurant chain.
Data Analytics
Data Analytics
Developed simplified and streamlined customer feedback and senior-level reporting for a hospitality organization.
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